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Develop a comprehensive marketing strategy aligned with the client's business goals. Define key objectives, target audience, messaging, and channels. Create a roadmap for implementation and measurement.
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Conduct in-depth market research to identify target audience demographics, behaviors, and preferences. Analyze market trends, competitive landscape, and opportunities for growth.
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Assist clients in defining their brand identity, values, and positioning in the market. Develop branding guidelines, messaging frameworks, and visual assets to create a cohesive brand image.
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Offer expertise in digital marketing strategies, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. Develop digital campaigns to drive traffic, generate leads, and increase conversions.
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Implement marketing automation tools and workflows to streamline marketing processes, nurture leads, and improve customer engagement. Set up email automation, lead scoring, and personalized marketing campaigns.
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Manage and optimize social media accounts to build brand awareness, engage with followers, and drive website traffic. Develop social media content calendars, create engaging posts, and analyze performance metrics.
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Create high-quality, engaging content such as blog posts, articles, videos, and infographics to attract and educate target audiences. Develop content strategies, editorial calendars, and distribution plans.
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Monitor and analyze marketing performance metrics to evaluate the effectiveness of campaigns and strategies. Provide data-driven insights and recommendations for optimization and improvement.
MARKETING Services
Business Website Starter Package
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We will work with you to choose and purchase your perfect domain name.
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We provide basic website hosting and can add additional hosting options such as e-commerce, blogs, etc.
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We will work with you to design a site with your key messaging, brand, and local SEO features. Includes up to 10 pages.
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We will work with you to create a brand framework that specifies your fonts, colors, key assets and keywords. This will be the foundation everything else is placed upon.
*If you do not have a brand designed, we can help you with that for an additional fee.
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4 social media pre-site posts
Press release for new site launch
12 social media post-launch posts
Business Growth Package
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Review marketing goals.
Review current metrics/gaps.
Review current resources
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Create marketing metrics dashboard
Determine dashboard contents and review timing
Set targets and timelines
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Determine appropriate growth target options to implement. Examples are:
Marketing campaigns
Social media posts/week
Personal brand creation
Blogs
Newsletters
Updated website
SEO optimization
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Review dashboard
Discuss trends
Discuss adjustments needed
Celebrate successes
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Dashboard review
Discuss adjustments needed
Review trends
Celebrate Successes
Specialized Packages/Ad-Ons
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What the heck is a brand framework? Basically, it is everything about how your brand is allowed to be used, captured in a single, easy to understand document or website. It assures that your brand can be applied consistently no matter who is building or designing something for you.
What's included?
Logo(s
use cases
sizing requirements
spacing requirements
Fonts
Primary font
Secondary
Colors (HEX/RGB/etc.)
Primary
Tertiary
Key words
Mindshare words
Avoidance words
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Would you like to have your market analyzed? Competitors? Maybe you are thinking of taking a new product to market, we can provide a comprehensive market analysis for your business needs.
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Is it time for a whole new look? We can work with you to design your new brand, so it attracts your highest value clients.
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Client Lifetime Value: how much revenue does each client create over their lifetime of interactions with your business?
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Cost of Acquisition: How much does it cost your company to bring in a single new client?
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Who is the ideal customer for your business?
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Item description
